ARMAИDO

For twenty years, ARMAИDO has explored his creative vision as an active professional within the fields of film, television and photography. His passion for creating moving images started early in life…After film school ARMAИDO came to London and ended up shooting over 200 music videos in a short period of time. He has excelled within - and, as an imaginative artist, extended beyond - his keen focus on fashion, art and music.

ARMAИDO was known for my fast paced dynamic images (Skunk Anansie, Ash, Manic Street Preachers , Leftfield and many more), but it all suddenly stopped.

As ARMAИDO paused, the images froze… ARMAИDO discovered the beauty of images that visualized longer than 1/50 of a second…so I entered the world of Photography.

ARMAИDO always uses state-of-the-art digital equipment, as he considers the latest generation of cutting edge technology essential for absolutely top- class image production. However, he also deeply recognises the profoundly emotional qualities central to any artistic endeavour. He works to combine innovative practice with an informed
artistic aim to capture the inner life of the human subject.